Flutter-owned PokerStars will offer rewards for F1 fans throughout the season with promotions and competitions, offering prizes such as tickets and racing experiences.
The PokerStars YouTube channel will also host behind-the-scenes content featuring the drivers as they prepare for the season.
Flutter’s Director of Partnerships, PR, and Consumer Engagement Rebecca McAdam Willetts, said: “This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
The PokerStars Red Spade Pass will also return for the second year of the partnership, which offers PokerStars players exclusive F1 experiences in rewards.
There will also be an Embrace the Race programme, which will include a Chicane Cash Drop, Spin & Go Races, Odds Boost on Sports bets and a Casino Weekend Races Leader board.
The PokerStars brand will be featured on the halo of the RB19, the 2023 car for Red Bull Racing, as well as the inner cockpit and rear wing end plate. It will also be on the drivers’ race suits and pit crew helmets.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said: “Partnering with PokerStars has been an ace move for the Team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One.”
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