Sonnino will be based in Tel Aviv and report directly to the company’s CEO Andrew Pascal.
Pascal said: “Sonnino’s breadth and depth of experience in both gaming and consumer marketing will bolster our company’s operating performance and further establish PlayStudios as an innovator in the gaming industry.
“Her background and sensibilities make her ideally suited to further advance our unique position as the leaders in rewarded play.”
In her new role, Sonnino will have operational responsibility for studios in the Americas, Middle East, Europe and Asia.
Sonnino arrives with over 20 years of experience in marketing, most recently serving as a member of the Playtika management team as SVP of Strategic Communications.
Before this, she served as VP of Monetisation and General Manager for Slotomania, one of Playtika’s games, in fact.
Sonnino added: “The playAawards platform is an innovative player retention tool for the gaming industry and offers Rewards Partners access to a highly motivated and unusually focused audience of players who in turn can enjoy rewards from some of the world’s best-known brands.
“Gaming lies at the intersection of entertainment and media, and I believe PlayStudios is uniquely positioned to exploit its unique position and rapidly growing potential. I am excited to contribute and help guide the company during this dynamic stage in its evolution.”
Sonnino has an MBA from the Kellogg School of Management at Northwestern University, a BA in computer science from Tel Avi University and a BS in mathematics and economics from the Hebrew University of Jerusalem.
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