Pariplay has taken its Ignite partner Skillzzgaming’s content live in the United States through the Fusion platform with BetMGM.
The launch represents a significant milestone, being the first time that Pariplay’s third-party content has been made available to players in the US. Pariplаy’s current deal with BetMGM covers its offering across all markets that Pariplay is licensed, including exclusivity in New Jersey until the end of the year.
BetMGM is the exclusive sports betting partner for MGM Resorts nationwide, both online and in MGM’s physical casinos, operating three poker, three casino, and two sports sites – more online brands than any other gaming operator in the US.
Skillzzgaming content, including top-performing hit Fruit Blast, which packs in innovative mechanics and eight bonus features, is now available to partners solely through the Fusion platform. The studio offers a diverse array of titles that incorporate the fun of casual games with the thrill of winning real money prizes.
Pariplay’s Fusion offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Shivan Patel, commercial director at Pariplay, said: “It is a proud moment for us and for Skillzzgaming to be able to launch their content in the US with such a prestigious operator as BetMGM.
“As an Ignite partner, it is especially satisfying that we have been able to make Skillzzgaming our first third-party launch through Fusion in this market. It is a key achievement and the start of what we see as an epic growth journey.”
Eran Sharar, CEO at Skillzzgaming, added: “Finally launching in the US is a fantastic achievement for us and BetMGM is a major player in the space so we couldn’t be happier.
“Through the Ignite programme, we have been able to propel our development process and going live in the lucrative US market is a highlight in the studio’s journey so far.”
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