MaximBet announced Tuesday that they have agreed to terms with Nicki Minaj on a multi-year, global partnership for its sports betting platform. 

That’s right — Nicki Minaj, one of the most successful rappers of all time, the first woman to have 100 Billboard Hot 100 hits, and more than 280 million Instagram followers (18th most followed person in the world). 

 

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Trying to Woo Women to Bet

With Minaj on board, MaximBet Sportsbook said that her presence in the online sports betting environment will “vastly” broaden the audience, “including inviting more women into the fold.”

The partnership will include Minaj working with MaximBet on merchandise, parties, partnerships, fan experiences, and branding designed to bring together entertainment, sports, celebrity and betting.

As an international media company, Minaj will also take a creative director role in the Maxim magazine and special advisor to the MaximBet Board of Directors and “be actively involved in the company’s ambitious plans for iGaming.”

 “I don’t think I’ve ever been prouder of a collaboration,” Minaj said in a press release. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”

 

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We're proud to announce the arrival of the First Lady of Sports Betting: @NickiMinaj.

She's not just part of the MaximBet team; she steps in as the MVP 😤

Global Brand Ambassador 💼
Advisor to Board of Directors 💼
Investor & Stakeholder 💼

More: https://t.co/q2scqk6LLe pic.twitter.com/TSSBc5q7Q4

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Where You Can Bet With MaximBet

MaximBet is live in Colorado and has market access in 11 additional states and the Canadian province of Ontario. 

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” Daniel Graetzer, CEO, MaximBet, said in the release. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”

As a media company, Maxim sees over 25 million digital visitors per month. With Minaj’s role as creative director, she will directly influence editorial, photography, profiles, covers, and future events.

“We are thrilled to partner with Nicki Minaj,” Sardar Biglari, editor-in-chief Maxim, said in the release. “She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim.” 

Minaj is not only a rapper, however, having participated in other entrepreneurial ventures, including brands like Fendi, Burberry, Louis Vuitton, Crocs, DSQUARED2, and Marc Jacobs. Her influence is so massive that anything she wears and posts on social media sells out almost instantly, according to MaximBet. 

Minaj is set to release her next album, NM5, and will soon be on tour. 

 

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