Following its recent partnership with Grand Casino Basel, Bragg Gaming, a provider of content-based iGaming technology based in Toronto, Canada, has now signed a beneficial agreement with Microgame, a flagship Italian online gambling joint-stock company. The agreement includes the official integration of Bragg’s, Bragg’s Atomic Slot Lab and Indigo Magic Studio’s most prominent and approaching casino game titles on Microgame’s platform.
Goals of the partnership:
With this partnership, Bragg hopes to extend its presence in Italy and introduce its latest content, which is exclusively certified for the Italian market, to a brand-new audience by supplying Microgame with 30 of the most famous casino game titles, with a new series of games from the company and its Indigo Magic Studio and Atomic Slot Lab going live on the Microgame platform in the next few months.
As Italy was the first major country continental European country to officially regulate online gambling in 2006 and is now the continent’s second biggest regulated online market with projected casino income of US$2.4 billion in 2023 according to H2 Gambling Capital estimates, this partnership represents a major step for Bragg and follows its expansion into few key markets such as the UK, the Netherlands, North America, Germany, the Czech Republic and Switzerland.
Commenting on the partnership, Lara Falzon, President and Chief Operating Officer of Bragg, said:“Our expansion into Italy is another proof point of successful execution on our initiative to be a provider of exciting, player-engaging content to the world’s biggest regulated online gaming markets. We are excited to feature our exclusive content as key games in our initial content distribution for Europe’s second largest online market.
“By partnering with Microgame, one of Italy’s largest B2B providers, we now have access to numerous leading operators in the country, which will enable us to reach a wide local audience from the outset. We are excited to further grow our presence in Europe through the introduction of our premium content for players in Italy.”
On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with a new, unique portfolio created by Bragg that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to become even more famous across the globe. It will also improve player commitment by adding new, unseen content to its gaming portfolio.
Marco Castaldo, CEO of Microgame, added: “We are pleased to partner with Bragg to bring their high-quality content to our players in Italy. The introduction of Bragg’s player-popular content is another important step in our commitment to provide local players with great online gaming content.”
As a provider of iGaming technology, Bragg Gaming Group supplies gaming operators with its proprietary and unique content, as well as its cutting-edge technological achievements. Bragg Studios offers carefully crafted casino games that are often preferred by multiple reputable in-land and online operators due to their high performance and exclusive themes.
With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands.
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